Costa Rica Wins Award for Best Stand in FITUR 2008
The organization of the Feria Internacional de Turismo (FITUR) in Madrid, Spain awards each year the best stand in the event. This year the award was won in the country category by the Instituto de Turismo Costarricense (ICT) due to its steller Costa Rica stand. The Costa Rica stand was "hands-down" the best one in the event according to voters and participants of the event. The ICT was heavily applauded by all while receiving the award due to its continuos excellent marketing campaign to promote the country. The award designation for the best stand is based on the exhibitor´s professionalism, design, communication and innovation.
This is another example of the excellent work that the ICT is peforming at the global stage in promoting our country as a leader in tourism. The ICT also recently announced that they would invest this year $14 Million in their marketing campaign which is twice as much as they invested during 2007. The ICT is aggresively trying to increase tourist arrivals to Costa Rica from 1.8 million to 2 million for this year and its focus is to attract more European travelers.